About Vivid Sydney
In 2026, Vivid Sydney is projected to be the most attended comprehensive arts festival in the world.
In 2025, its 15th edition brought together over 200 events and more than 1,400 artists, performers and thinkers across the program of Light, Music, Minds, and Food.
Unfolding over 23 winter nights, the festival welcomed over 2.5 million attendees and transformed Sydney with experiences that embraced creativity, innovation and technology.
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency. A beacon of inspiration and cultural exchange on Sydney’s events calendar, Vivid Sydney is a signature event for NSW and Australia at large and plays a critical role in stimulating the visitor economy.
Vivid Sydney returns from 22 May to 13 June 2026, offering an opportunity to experience the festival firsthand as future partnership opportunities are explored.
An award-winning festival
In 2025, Vivid Sydney was awarded Best Tourism Event and Australian Event of the Year at the Australian Event Awards and received 24 medals, including 17 Golds and Best Overall Sponsorship Program and Best Sponsor Activation for the third year in a row.
In previous years, Vivid Sydney has been recognised at multiple national and international event awards, including winning the Grand Pinnacle prize at IFEA 2023, and being voted Australia’s Best Tourism Event in 2013, 2014, 2015, 2017, 2018, 2019 and 2023.
Partner with Vivid Sydney
Partnering with Vivid Sydney offers unmatched marketing impact, connecting your brand with millions of consumers before, during and beyond the festival, while extending your reach to millions more online.
As planning begins for future editions, we are working with select partners to explore meaningful opportunities aligned to long-term brand and business objectives. We welcome expressions of interest from brands looking to explore future involvement, with the 2026 festival providing a valuable opportunity to experience Vivid Sydney in action.
Vivid Sydney collaborates with partners to create tailored activations and sponsorship opportunities that deliver meaningful outcomes and align with business objectives. The festival partners with brands that share its values of innovation, inspiration and excellence, building a network of forward-thinking organisations at the forefront of the new and the next.
Opportunities for partners include:
- Brand alignment with the world’s projected most-attended comprehensive arts festival
- On-site activations and experiential engagement
- Sponsorship of installations, events and programs
- Presenting opportunities across Vivid Light, Vivid Music, Vivid Minds and Vivid Food
- Tailored staff and client engagement opportunities
To receive more information about Vivid Sydney partnership opportunities, or to connect with the team during the 2026 festival, please complete the form below or contact Daniel McMillan at daniel@mcmillanmgmt.com or 02 9042 5113.
